Digital Strategy: The Four Fights You Have to Win
Middle management is tough. Entry level employees focus on applying skills to get tasks done. Upper management has proven they have the skills. So they get to talk strategy, markets. Use ‘soft skills.’ But life in the middle is responsible for the tasks of others, to coach, assist and not succumb to the ‘I’ll just do it myself’ temptation. It’s a balancing act of people and task. So in 2002, Google tried to prove that middle managers didn’t matter. McKinsey: Digital strategy - The four fights you have to win
