Marketing: Spending $$ on Social Media Marketing
“In the digital world, there are many ways to acquire customers: paid social, paid search, email acquisition, organic social, organic search (earning traffic through content), public relations, influencer marketing, and earned media.” Author Adam Bornstein reminds of ways to get the most bang for your buck – even some free means of engaging and acquiring new customers. Entrepreneur: How Much Should You Spend on Social Media Marketing?
Image credit: McKinsey Marketing: The Dawn of Marketing’s New Golden Age
Science, substance, story, speed, simplicity. We are leveraging data, adapting products, relating with relevance, faster and leaner than ever. A new golden age for marketing? For YOUR marketing? See how you’re current efforts align with the broader trends. McKinsey: The Dawn of Marketing’s New Golden Age
Image credit: Harvard Business Review Marketing: The Power of Sensory Marketing
Ever wake up to the smell of coffee brewing or bacon sizzling? If so then you understand the powerful potential of “sensory marketing.” From the weight of a razor in your hand, to the curves of a Coke bottle, to the background music at your favorite restaurant, we’re bombarded with selling the senses. Can it work for you – even by the feel of your business card? Here are some principles. HBR: When Sensory Marketing Works and When it Backfires
Marketing: 2016’s Top 7 Online Marketing Trends
Online now dominates marketing. And mobile dominates online. Every year brings new hardware, new applications, new algorithms and new paradigms. With the acceleration of change, the advantage often goes to the early adopter. If your marketing plan for next year hasn’t taken into account some of these trends, better think again: Forbes: The Top 7 Online Marketing Trends That Will Dominate 2016.
Image credit: Eve Online Marketing: Marketing B2B Services Like a Video Game
A fundamental observation of humanity is that we make decisions emotionally, and subsequently justify them rationally. That is certainly acknowledged in the world of retail marketing. Why talk about your product’s superior benefits when you can put a puppy in the ad? Who cares about what Coke tastes like now that you can find your name on a Coke can? But B2B is expected to be the cognitive choice. It’s a hyper-rational C-level exec crunching numbers and doing the cost/benefit analysis. Forbes: Why Can’t We Market B2B Services Like a Video Game?
Image credit: Didriks / Flickr Marketing: Forget the 4 P’s
If you actually had a college class in marketing, you probably got exposed to the “4 P’s” of marketing — Product, Price, Place and Promotion. But with today’s buzz on customization and data and speed of transaction, the trend is no longer product-focused but customer focused — the relationship as primary. May sound cliché and not new, but take a read on the nuances: Entrepreneur: Forget the 4 P’s.
Image credit: Harvard Business Review Marketing: How Rotary Strengthened Their Brand
If you’re a member of Rotary, you likely have a strong sense of your local club identity. And Rotary is steeped in a strong history and tradition, not only in its U.S. roots, but also in its expressions around the globe. So you might be surprised that in a survey a couple years ago, members and staff had difficulty answering the question, “What is Rotary?” Harvard Business Review takes a quick look at what Rotary did about it. HBR: Rotary Strengthened Their Brand by Simplifying It
