Image credit: Glomacs Leadership: Landing Page Emotion Makes All the Difference
We often make decisions with emotion then justify them with reason. Political advisors on both sides of the aisle understand this – often appealing to emotions to “energize the base”. Effective companies and brands consciously utilize them to drive customer engagement. And it starts with page 1 of your website. Forbes: Why Landing Page Emotion Makes All the Difference
Taxes: Just Decide Something, D@#n It
With the year-end looming there are tax decisions to make, but strategic ones as well need to be made to drive your business for the next five years. Waffling is for breakfast, not business. Fast Company: Decisiveness Generates Momentum
Taxes: Taxes Taxes Taxes
Election results are in – and we’re back to the future. Split control of the government – which means no control by any particular side, and slow deliberate change. With this election we can be pretty sure that the tax policies enacted in the last several years that were leading up to 2013 will not change in the near term. Plan accordingly. Based on current law, here are changes effective January 1, 2013 that you need to be thinking about. Read more…
Image credit: Fast Company Taxes: Healthy Risk Taking
Why Thomas Edison would not have lasted in today’s business environment. Could “he” be one of your employees? Fast Company: Failure Is The Only Option, If Success Is The End Goal
Taxes: Entrepreneurship
As the quip goes, “Leaders are readers, and readers are leaders.” Here’s a quick list of some things you should be reading if you haven’t already. Inc. Magazine: The Entrepreneur’s Fall Reading List
Taxes: Finance
Is it really time to refinance? — Rates are at record lows and may not stay there. Depending on your current rate, it may make sense to refinance. You can get a good overview of rates at Bankrate.com, then give us a call to see if it makes sense for you. Bankrate.com
Image credit: 401(K) 2012 Taxes: Smart Investing
Feeling like this economy keeps beating you up on price? Here’s a great quick story about how to support premium pricing and avoid being just a commodity Your Retirement: Dividends Or Capital Gains?
Image credit: Fast Company Taxes: Top Line
Feeling like this economy keeps beating you up on price? Here’s a great quick story about how to support premium pricing and avoid being just a commodity Fast Company: What a Dead Squirrel Taught Me About Premium Pricing
